The 9 summer 2024 fashion trends

fashion trends

fashion trends


Sure, layering were fun, but dressing practically doesn't always allow for much creativity and personal expression. After all, you may be wearing your nicest outfit of the year, but what's the point if it's hidden beneath the huge coat you've had to wrap yourself up in every day for the past few months? So, what are we all going to wear for the next few months now that we can finally shed our layers? Here are the key 2024 fashion trends.


1. DRESSING


While denim midis surely reigned supreme for AW23, it appears that the skirt is receiving a hyper-feminine revamp for SS24. Think incredibly small, super thin, or flowing and graceful; this skirt is an essential component of a larger aesthetic trend that will be popular this summer: Masc/Fem Dressing. Crucially, the skirts no longer look good with a nice cropped cardigan or a stunning vest. Instead, consider big shirts, menswear sweaters, bulky jackets, or perhaps all three.


If you're suffering with your officewear appearance right now, why not jump on one of summer's hottest trends early this year? SS24's workwear look is all about loose tailoring (à la H&M Rokh), and we don't simply mean a skirt that allows you to breathe. This business casual is going all out, with very large suits, jackets that fall to the top of your thigh, and perhaps even an elasticated waist on a Friday? To experiment with proportions, pair it with a slim-fitting blouse or a skinny knit.


Spotted at Miu Miu, Christian Dior, and 16Arlington, as well as Prada, Carven, and Burberry.


MIU MIU SS24 wwd

CHRISTIAN DIOR SS24 Victor Virgile

16ARLINGTON SS24 wwd


2. Informal business


If you're suffering with your officewear appearance right now, why not jump on one of summer's hottest trends early this year? SS24's workwear look is all about loose tailoring (à la H&M Rokh), and we don't simply mean a skirt that allows you to breathe. This business casual is going all out, with very large suits, jackets that fall to the top of your thigh, and perhaps even an elasticated waist on a Friday? To experiment with proportions, pair it with a slim-fitting blouse or a skinny knit.


Coperni, Victoria Beckham, and Zimmermann have all been spotted, as have 16Arlington, Maison Margiela, Bottega Veneta, and Givenchy.


COPERNI SS24 Francois Durand

VICTORIA BECKHAM SS24 Peter White

ZIMMERMANN SS24 Richard Bord


3. SHEERED WHITES


Sheer materials have been popular in evening wear for several seasons, and nowhere more so than on our favorite red carpet superstars, but there's a very specific way to wear the trend in 2024. Giving pure white a sensual twist, nothing is sexier in the summer than a sheer white dress, whether you're going out to dinner, the beach, or, of course, the red carpet. Perhaps avoid it as a wedding guest.


Coperni, Victoria Beckham, and Acne Studios have all been spotted, as have Valentino, Stella McCartney, Gabriel Hearst, Michael Kors, Prada, Dior, Christopher Esber, Ermanno Scervino, and Christian Siriano.

COPERNI SS24 Victor VIRGILE


VICTORIA BECKHAM SS24 Peter White


ACNE STUDIOS SS24 Victor VIRGILE

4. HIGH-RISE.


have been all over trend reports for some seasons now, but - and I can almost hear the millennials sighing in relief - it's time to revisit the high-rise. In fact, if you think like Loewe, only the super-high-rise will suffice. The high-rise guideline is ideal for anything from officewear to meals, date nights to days out, and can be applied to your whole trouser repertoire whether you're wearing jeans, sweatpants, or tailoring. To boost your outfit, invest in a superb, timeless belt.

Loewe, Moschino, and Rokh have all been spotted, as have Philosophy di Lorenzo Serafini, Alaia, Chanel, 3.1 Philip Lim, and Hermès.


LOEWE SS24 Victor VIRGILE


MOSCHINO SS24 Victor VIRGILE

ROKH SS24 Justin Shin

 

5. SPORTSWEAR


Sportswear is no longer limited to sporting activity. In what is likely a leftover from the pandemic's lockdown style of daily loungewear, sporting staples have steadily been invading our everyday wardrobes in recent years, but never more so than for summer 2024. Hooded sweatshirts are now supersized and have replaced casual day dresses, monochromatic zip-up track-tops are the ideal partnering piece for your favorite jeans, and cropped leggings, reminiscent of the 60s pedal pusher, are a must-have style to pair with heels. What about comfort dressing? You don't need to tell us twice.

Gucci, JW Anderson, Johanna Parv, as well as Miu Miu and Louis Vuitton.

GUCCI SS24 Daniele Venturelli


JW ANDERSON SS24 Victor VIRGILE


JOHANNA PARV SS24 WWD

6. COMING ROSES


Florals for Spring... We understand what you're thinking. But, before you go all Miranda Priestly on us, just listen up. We're not talking about any ordinary blooms. This trend is exclusively about roses. Endless designers championed the world's most traditionally romantic stem on their spring/summer runways, with Simone Rocha, as always, going above and beyond by putting real roses into many of her gorgeous, translucent gowns. It's up to you whether you go that far, but if you're in a flowery fashion mood this summer, stick to rose tones.

 Richard Quinn, Alexander McQueen, Simone Rocha, as well as Balmain, Christian Cowan, Zimmermann, and Givenchy.


RICHARD QUINN SS24 Victor VIRGILE

ALEXANDER MCQUEEN SS24 Dave Benett

SIMONE ROCHA SS24 Victor VIRGILE

7. Minerals

Christmas, and with it, party season, may be over, but that doesn't mean it's time to put away the clothes. In fact, metallics will serve you and your clothes well for months to come, since golds and silvers are expected to be among the trendiest colour trends in 2024. Of course, this trend is most suited to evening wear, but with Miu Miu and Rabanne delivering ideal dressed-down interpretations with creative layering, there's no reason to skip it this summer.

Miu Miu, Prabal Gurung, and Rabanne have all been spotted, as have Roksanda, Alexander McQueen, Ralph Lauren, Courreges, Nina Ricci, and Chloé.

MIU MIU SS24 Victor VIRGILE

PRABAL GURUNG SS24 George Chinsee


RABANNE SS24 WWD

8. NEW BRIDE


While my own bridal era may be over (love and strength to those of you planning yours right now!, I'll always keep an eye out for new bridal trends. It is, after all, one of the most enjoyable fashion experiences of many of us lives. The most fashionable silhouettes in 2024 are lowered waists, XXL hip padding, and giant sleeves. 

Vivienne Westwood, Acne Studios, and Richard Quinn have all been spotted, as have Ermanno Scervino and Simone Rocha.

VIVIENNE WESTWOOD SS24 WWD

ACNE STUDIOS SS24 Victor VIRGILE

RICHARD QUINN SS24 Victor VIRGILE

9. Short pants

If you've been paying attention to the celebrity fashion scene in recent weeks, this final trend will come as no surprise. Micro shorts, often known as knickers, have been having a moment since these designs hit the catwalk, with everyone from Kendall Jenner to Beyoncé joining the street style set in trying out the trend. Of course, they require a certain level of confidence - and warm weather - to pull off, as they expose nearly half of your body. To take a more tentative step into the trend, channel Alexander McQueen and combine yours with thigh-high boots for a little extra coverage.

Isabel Marant, Alexander McQueen, and Prada have all been spotted, as well as Gucci, Hermès, Mu Miu, and Nina Ricci.

ISABEL MARANT SS24 Victor VIRGILE

ALEXANDER MCQUEEN SS24 Dave Benett

PRADA SS24 WWD



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